Shopify B2B & wholesale

Shopify B2B & wholesale — one store for retail and trade

Sell to retailers, salons, cafés and distributors from the same Shopify store as your customers. We set up companies, wholesale price lists, payment terms and an easy reorder experience.

Native Shopify B2B on every paid plan Wholesale pricing and payment terms One store for retail and trade
Wholesale ordering on a Shopify store
Trade accountNet 30 terms
Wholesale priceShown after login
Shopify PartnerSince 2015 Fixed, written quotesNo hourly surprises Pay after completionOn eligible projects 30-day supportAfter every launch Founder-ledTalk to the person doing the work

What we set up

Everything trade buyers expect

Company accounts

Business customers with multiple buyers, locations and addresses.

Wholesale price lists

Catalogs with fixed or percentage pricing and volume breaks.

Payment terms

Net 30, 60 or 90 terms, saved cards and invoices.

Quantity rules

Minimums, maximums and case-pack increments.

Quick reorders

Order history and fast reordering for repeat buyers.

Trade applications

A wholesale sign-up form with approval before prices are shown.

Shopify B2B setup checklist

The right setup

Native B2B or a wholesale app?

Since April 2026, Shopify’s core B2B features work on Basic, Grow and Advanced, with up to three catalogs. Plus adds unlimited catalogs, company-specific catalogs, deposits and partial payments. We recommend the simplest setup that fits how you sell.

  • Companies and buyer accounts
  • Up to three catalogs on non-Plus plans
  • Volume pricing and quantity rules
  • Net payment terms and saved cards
  • Wholesale-only pages and navigation
  • ERP or accounting sync if you need it

Development & apps

Related tasks

Start with a fixed-price task, or ask for a full wholesale setup.

Add a Currency Selector
Development & Apps

Add a Currency Selector

$25 3 hours
Add Custom Features or Code
Development & Apps

Add Custom Features or Code

$30 From 4 hours
Add Quick Checkout (Buy Now)
Development & Apps

Add Quick Checkout (Buy Now)

$40 3 hours
Customize Cart & Checkout
Development & Apps

Customize Cart & Checkout

$50 4 hours
Browse all Shopify tasks

Process

How a B2B setup runs

  1. 01Week 1

    Review

    Your trade customers, pricing rules and order flow mapped out.

  2. 02Week 1–2

    Set up

    Companies, catalogs, payment terms and quantity rules configured.

  3. 03Week 2

    Design

    Trade sign-up, wholesale navigation and reorder pages.

  4. 04Week 3

    Launch

    Test orders with real buyers, then go live.

FAQ

Questions, answered

Ask us anything
Do I need Shopify Plus for wholesale?

Not for most stores. Core B2B features have been on every paid plan since April 2026; Plus is for more complex setups.

Can retail customers see wholesale prices?

No. Wholesale prices only show to approved business customers when they log in.

Can you import my existing trade customers?

Yes. We import companies, contacts and their pricing so buyers can log in on day one.

Start a project

Let’s set up your wholesale channel

Tell us how you sell to trade customers today. We’ll reply with a clear, fixed-price plan within one business day.

Get a free proposal Browse Shopify tasks
Free proposal in one business day Collaborator access only — you keep ownership 30-day post-launch support